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The Opportunity

Taste is positioned at the convergence of three verticals: intellectual property, fandom, and AI. Our infrastructure is designed to unlock new value from the world’s most underutilized asset class: IP.

In delivering immersive, AI-powered fan experiences at scale, we access this opportunity.

$70T+ Global IP Asset Class Intellectual property; entertainment, publishing, gaming, fashion, sport, and more. IP is one of the largest asset classes in the world, valued at over $70 trillion. Yet the majority of IP assets remain dormant or under-leveraged in digital formats.

Taste is building the infrastructure to reawaken these assets through high-fidelity, AI-native activations. *WIPO (World Intellectual Property Organization)

$2T Global Creative Economy The global creative economy is worth over $2 trillion annually. This includes music, film, gaming, publishing, and digital content- all sectors where fandom is the driving force behind engagement and revenue. Taste provides the tools and infrastructure for IP holders to meet this demand through personalized, scalable, and monetizable AI interactions for fans. *UNESCO, World Economic Forum

Fandom as Identity: A Generational Shift

58% of Gen Z say fandom is a core part of their identity. This generation doesn’t just consume content; they co-create, remix, and expect access to the inner worlds of their favorite IPs. They demand more than static media; they seek dynamic experiences that reflect their individuality. Taste delivers the infrastructure to meet this expectation, turning passive fandom into participatory engagement. *Deloitte 2024

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Total Addressable Market (TAM):

  • $70T IP asset class in need of digital activation

  • $2T creative industries with increasing AI adoption

  • Next-gen users (Gen Z & Alpha) driving new revenue to IP holders through personalization, co-creation, and community building

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Our Role

Taste is not a content studio. We are the engine room. We build the AI infrastructure that powers IP activation, fandom monetization, and AI experiences at scale, and with cryptographic provenance. As more IP estates and entertainment brands seek to future-proof their engagement strategy, Taste is positioned as the go-to partner for scalable, verifiable, and immersive AI-native activations.

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